Instagram platform explained that the use of Instagram Live has increased by 70 percent in the United States, which prompted it to introduce some new features to facilitate viewing and saving content, including officially allowing all users to watch and comment on live videos through devices Desktop computers.
The platform is also testing a button that allows people to upload ended live streaming videos directly to (IGTV), and with this button they can also choose to share the video preview within their feed and profile, indicating that comments and question stickers will not be transferred to IGTV.
Instagram Live is a story feature feature that allows users to broadcast the video directly to the followers and interact with them in real time, so that when a user starts a live broadcast, a circular ring highlighting the user’s account within the stories to alert the followers to watch the live broadcast .
Live broadcast videos - released by the platform in 2016 - usually expire after 24 hours, and people struggle to make them available after filming ends, and although there have always been different ways to save content, most people have not uploaded these clips to IGTV ).
The new platform that the platform is testing can make IGTV videos more attractive, the button will not only benefit viewers who missed live broadcast, but also help Instagram turn IGTV into a strong competitor to YouTube platform regarding long content, and you need To do this to more content, live streaming videos are one way to fill out the section.
The company continues to focus on IGTV, where it updated the standalone application of the IGTV platform to better encourage content makers, and also gave people the ability to thrill IGTV content in stories, and this update indicates that Instagram is trying to take advantage of people staying at home Watch the content as the new Corona Virus spreads to increase IGTV size and better promote it.
The company has also begun allowing people to access direct messages from desktop computers, which is another sign that it is using this time to make the desktop experience more comparable to the mobile app experience.
It is noteworthy that all the news issued since last month about Instagram products are adapting together, including additional content for the IGTV platform, additional access from desktop computers, and ensuring that all different aspects of the application work together so that people can promote and consume the content wherever they go .
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