Snapchat has launched a new market research tool called Snapchat Trends, which is basically Google Trends, but is app-specific, which can be a huge help for marketers looking to take advantage of the platform.
The new Snapchat Trends tool allows marketers to perform a search on specific keywords and terms, based on in-app mention volume, in order to determine their relative popularity and how those changes are being discussed over time.
"Snapchat Trends highlights the most popular keywords shared with our community across public Stories viewed by a large group, as well as a database of searchable terms," the company said.
"With these insights, we can provide a new level of visibility in organic conversations across the platform, look at what our community is talking about and showcase trending picks representing each trending topic."
So the feature is Google Trends. But especially for Snapchat users. It is also similar to Pinterest Trends, which uses the same user interface to facilitate keyword research within the platform.
Snapchat Trends includes some items. First, there is the main keyword search option, which is automatically populated with search terms based on the text you entered in the main field.
You can then select multiple terms to view the comparative signal volume over time, with the graph displaying one year of data. You can also broaden your search to include specific regions.
The platform below the main graph display provides a set of relevant snapshot examples of your search terms for context, which can further assist your search process.
In addition, the platform on the front page of the new tool provides an overview of the general trends for the previous week. Plus case studies and ideas to further aid your planning and strategy.
There are a number of ways in which these ideas can be used. It can prove its worth in your marketing process.
You can search for your brand mentions, or those of your competitors, and get an idea of how users of the platform are responding to your products or campaigns. This can guide your strategy, and help you decide if you should invest more in marketing.
The platform also notes that the tool can be useful for researching language trends (i.e. new terms and how they are used by its users). and understanding behaviors based on a mention of the volume of specific activities on specific dates. Understand when the volume of discussion about seasonal events and the holidays rises.ش
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